When Bergfreunde GmbH had the opportunity to acquire the CAMPZ domains from the insolvent Internetstores GmbH in spring 2024, the decision for me was clear: let’s do it!
We implemented redirects for a total of 7 domains that resulted in:
+ 57%
visibility
+ 43%
non-brand clicks (YoY)
+ 33 %
organic revenue
Irrespective of channel, the ROI was already 400% just 3 weeks after the campaign.
In SEO one rarely has the opportunity to take over such a strong competitor.
From an SEO perspective we used permanent redirects to transfer backlinks and user signals, which led to a significant increase in visibility and revenue.
The advantage for users: former customers of CAMPZ are still able to find the desired brands and categories without encountering a deactivated website. To explain the potentially unexpected redirect destination to customers, a pop-up with a welcome message was displayed for all user agents that are not search engine crawlers.
The process in brief
- Extract all relevant URLs per CAMPZ domain
- Define redirect targets on the respective Bergfreunde websites
- AI-powered redirect mapping
- Manual quality assurance of the redirect mapping
The project in numbers
- 7 domains
- >38,000 redirects
- On average +57% visibility
- Top country, percentage change: Spain with +127% visibility
- Top country, absolute change: Switzerland with a plus of 11 visibility points (Sistrix)
- On average +43% non-brand clicks (YoY)
- Top country, percentage change: Netherlands with +74% non-brand clicks (YoY)
- On average +33% organic revenue to previous period
- Top country, percentage change: Denmark with +50% organic revenue to previous period